Barnum effect

We easily fit our view of our personalities to vague or common traits.

This allows others to describe vague aspects of our characters and for us to believe that they are describing us and us alone.

They are usually statements that fall into these 3 categories:

  • Vague descriptions
    • “you have a tendency to be critical of yourself”
  • Desirable qualities
    • “you pride yourself as an independent thinker and do not accept others’ statements without satisfactory proof”
  • true for most people
    • “you have a great need for other people to like and admire you”

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