• Ogilvy

  • 💰Value

    The percieved value of a thing can be explained by a semi-simple equation: Value = 🥅Perceived % of final goal achieved X 📜The perceived credibility of the provider X 🎲The perceived proof/likelihood of success in getting the goal ÷ ⏳The amount of time to final goal X 🔨The effort and sacrifice of the recipient X…

  • 🔥🧯Problem analysis

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  • 😃🔍Finding your target audience

    Info to gather The person- SHALOM RI Their decisions/understand them- PAID BAIT PFW When you have an exact description of one ideal reader (this includes key demographics like age, sex, hobbies, interests, location, marital status, where do they hang out?(online, irl?) etc.), it becomes a lot easier to find similar people and expand your audience.…

  • 25 Psychological Triggers That Get People to Buy

    Benjamin Watkins 1.92K Followers Copywriter — Founder of ThisIsCopy.com. Copy & coffee addict. Building a copywriting and writing community. How legendary copywriter, Joe Sugarman, used these triggers in his copywriting. Joe Sugarman is one of the most legendary copywriters. He once sold a $240,000 airplane in a single mail-order ad. In his most popular book, The Adweek…

  • 🚚👀S&D with Price Elasticity

    Price Elasticity = Percentage Change in Quantity ÷ Percentage Change in Price Classical supply and demand economics dictates that when a change in quantity or price occurs then the supply or demand will change as customers or vendors chase value. As demand for a product increases, and if supply is fixed, price will rise.(suppliers look…

  • 🧮Marketing Channels Overview

    What kind of marketing channels are available and how do you decide which one is best?

  • ⭐Seven SME Personality Types

  • 🏁Starting Frameworks

    Seeing whether people actually want to use the product or service you are offering is scary and leads to a lot of procrastination. But this procrastination is always to avoid seeing whether your ego will be hurt – you work on the design of your website instead of calling up potential customers, you work out…

  • 🖊Copywriting

    Re-engage people with facts or questions they want answers to (you don’t have to have a question make in order to insert a question) Re-engagement fact: Did you know that a woman’s uterus swells 10x during pregnancy! Question prompt: Did you know that 70% of countries have red in their flags…it all started with a…