number of active customers pm
new customers joining pm
customers leaving pm
churn pm = customers leaving/ active users
ltv = product price / churn
gross profit = revenue – product cost
retention py =1-((12*customers leaving) /active users)
hypethetical max customers = max revenue / ltv
hypethetical max revenue py = new customers pm * ltv *12
hypothetical business value = max revenue * gross profit * 6
years until 90% max customers
max divedends = max revenue * gross profit * 0.5 * 0.3