✏️Headline notes

Write headlines based on these 7 basic attractions:

1. Affinity- who the person wants to be
2. Fear – of being someone that they don’t want to be, or fear of missing out
3. Escape – freedom from having to do an activity or freedom from specific feelings
4. Lust – sensuality, sex, companionship
5. Esteem – feeling more confident then before, or better than everyone else
6. Guilt – wanting to not disappoint people kids family, wasting time or being too grateful for what opportunities they have
7. Greed – wanting more, fast cars, hot women, big house, bigger better more

💡Offer creation

Steps of a good offer

1. Attractive promotion
2. Incomparable value proposition
3. Premium price
4. Unbeatable guarantee
5. Upfront payment for recurring service to cover CAC costs