Info to gather The person- SHALOM RI Their decisions/understand them- PAID BAIT PFW When you have an exact description of one ideal reader (this includes key demographics like age, sex, hobbies, interests, location, marital status, where do they hang out?(online, irl?) etc.), it becomes a lot easier to find similar people and expand your audience.…

Benjamin Watkins 1.92K Followers Copywriter — Founder of ThisIsCopy.com. Copy & coffee addict. Building a copywriting and writing community. How legendary copywriter, Joe Sugarman, used these triggers in his copywriting. Joe Sugarman is one of the most legendary copywriters. He once sold a $240,000 airplane in a single mail-order ad. In his most popular book, The Adweek…

What kind of marketing channels are available and how do you decide which one is best?

Re-engage people with facts or questions they want answers to (you don’t have to have a question make in order to insert a question) Re-engagement fact: Did you know that a woman’s uterus swells 10x during pregnancy! Question prompt: Did you know that 70% of countries have red in their flags…it all started with a…

1️⃣Entry – (ads) 2️⃣Attraction offer – (product, book, trial, discounts) 3️⃣Contact retention through value – (email, newsletter, free trail) 4️⃣Sell initial offer – (sell main product) 5️⃣Resell – (upsell, cross-sell, continuity)

✏️Headline notes Write headlines based on these 7 basic attractions: 💡Offer creation Steps of a good offer

What a customer needs to know before buying 🔑Key Psycology Notes Lists: when participants list 3 reasons to not buy a bmw they are more convinced that it is not a good purchase vs when they are told to list 7. This is because the participant assigns success to reaching the list goal. So if…